Reading Tree Website & App
Creative Direction, Architecture, UX Direction & Strategy, Design, Digital Strategy, Marketing Automation
As teachers and parents used the app to log their books, the total amount was fed to an interactive tree counter updated each day on the website homepage.
The website held digital kits for each grade as well as home participants.
What made this reading challenge stand out from the dozens of other reading programs was the companion access-anywhere web app that made logging books easy for both teachers in the classroom and parents participating with children at home. We utilized a multi-step sign-up process to obtain information about the challenger’s classroom or age that would help build their profile and set their reading goal automatically. For ease of access, we implemented Facebook single sign-on and traditional email and password methods.
Through this app, teachers could track books for their entire class in their account portal and also connect their classroom account to their student accounts (if their students were also participating at home with their parents) so they could see reading activity at home. Teachers and parents could work together to support reading activity for each child working toward the county-wide reading goal.
We used information gathered during sign-up paired with analytics insights to communicate targeted onboarding messages, tips, tricks and updates relevant to their account type through email automation. Much of the content directed back to website resource, or Gathering Place updates.