Pipelines Are Lifelines
Branded Content
Lifelines is a branded content series from AOPL where we see real people living easier all due in part to America’s vast infrastructure of oil pipelines. We worked with the client to understand their personas and research to develop a white-labeled series of 6 videos for their membership base to distribute to their audiences to garner more understanding about what pipelines offer.
Role: Creative Director/Producer
Client: AOPL
Agency: Saxum
“Each video directly correlates with personas from the orginization’s research and includes key messaging proven to resonate with each of these audiences.”
Step-in Photography
During the production, we made time for turn-key step-in photography that would later be broght in to the social and distribution strategy.
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